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OUR BOOTYFUL STORY

At Butts Up, we believe in putting your best asset forward—literally! Founded with a cheeky sense of humor and a serious commitment to health, we’re all about celebrating the most powerful muscle in the human body: the gluteus maximus. Yes, we’re talking about your butt!

Why Butts Up? Because a strong booty is more than just eye candy—it’s a symbol of strength, wellness, and confidence. We’re a community of go-getters who know that taking care of your body means embracing its most iconic feature. Whether you’re squatting, swimming, or just strutting your stuff, our apparel is designed to accentuate and celebrate that healthy lifestyle.

But we’re not just about looking good; we’re about feeling good too. Our brand was born out of the belief that every body deserves to be celebrated. Our clothes are made right here in the USA, combining quality with a fun, flirty vibe that’s as bold as you are.

So, here’s to lifting each other up—Butts Up, to be exact—and making the world a little healthier, a lot happier, and undeniably cheekier.